The beginnings of Milka

The confectioner founded on November 17, 1825 Philippe Suchard one Confectionery in Neuchâtel. He advertised a new type of handmade product Dessert, the “ [le] chocolat fin de sa fabrique ” (French for “fine chocolate from our own production”), but the recipe for this has not been passed down. In 1826 he purchased a property in the neighboring village Serrières a former water mill and set up a mechanical production of chocolate bars there (approx. 25-30 kg per day).

Chocolate (except Drinking chocolate) was originally made without milk made so that it had a tart taste and a dark brown color. In 1901 the brand name “Milka” was registered; the acronym was created by contracting the words “milk” and “cocoa”. Since then, Milka chocolate has been in... Lörrach manufactured and in one purple-colored Envelope offered, provided with a cow, the Milka cow, including an Alpine panorama. In 1972 the Milka cow also received a purple coloring.

After the takeover of “Jacobs Suchard”. Kraft Foods In 1990, the name Suchard was gradually dropped from the packaging design and the recipes were changed.

The color purple plays a central role for the Milka brand. According to the Kraft company, the Milka-Purple was the first abstract in 1995 Color trademark that has been protected throughout Europe in the broadest sense. Continue reading...